THE EXPERIENCE
We designed and developed the mobile application, helped the brand modify their packaging and created contents for social networks including an animated video which instructs the users on how to turn their 12 pack into a Cardboard.
The consumer could download the mobile app and combine their smartphone with the Cardboard to create a Virtual Reality headset. Then all they had to do is have fun to the beat of the Inflaboys or flying over Sanhattan.
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