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WHAT WE DODIGITAL PRODUCTION

BECKER 360
EXPERIENCE

Virtual RealityGoogle CardboardMobile Development

THEPROJECT

Mother Argentina approached us with a challenging idea for a campaign for their client Becker, a Chilean beer brand. They wanted to create a VR experience and allow their consumers to create a set of Google Cardboard with a 12 pack.

  • Baja la aplicación desde los links de abajo y envuélvete en estas dos experiencias a todo cachete.

  • Y para mejorar tu experiencia, compra el nuevo 24 pack de Becker Visión 360º, ármalo y úsalo como visor para tu celular.

  • Gira sobre ti mismo para conocer a los Inflaboys, sentir el vértigo de Sanhattan, sobrevolar las bondades de Tunquén y bailar al ritmo de los Chinchi–Tutorial.

THE
CHALLENGE

We got to work and created the Becker 360 campaign. Apart from design, development and working the CGI/VFX, we imported some pieces from China and helped Becker implement them in their factories into their packaging, which would eventually allow consumer to buy a 12 pack and create a Google Cardboard from it.

PLAY DIRECTOR`S CUT

THE EXPERIENCE

We designed and developed the mobile application, helped the brand modify their packaging and created contents for social networks including an animated video which instructs the users on how to turn their 12 pack into a Cardboard.

The consumer could download the mobile app and combine their smartphone with the Cardboard to create a Virtual Reality headset. Then all they had to do is have fun to the beat of the Inflaboys or flying over Sanhattan.

VISIT THE WEBSITE

MEDICAL
3D MODELS

ACURA PR
WEBSITE